Magic in the Room #48: Meaningful Recognition w/ Special Guest Ashley Hurney

March 23, 2021

For people to feel genuinely appreciated, we must go beyond simply telling them they did a good job. Instead, we must give Meaningful Recognition, which is more intentional and thoughtful. In this episode, Luke, Chris, and Ashley Hurney of  MTM Recognition  discuss the science and tactics of giving meaningful recognition.

How memorable is your recognition strategy? Does it meet your objectives? What do you do to make your employees feel connected and engaged within your organization? At MTM recognition, they believe that excellence thrives where it is recognized. Can you remember a moment where others recognized your efforts? The hosts of Magic in the Room and MTM’s Ashley Hurney share their experiences and pivotal moments of recognition in their lives and explore the science behind it all.

Every business can have a service award program. The problem is that there is no such thing as a one-size-fits-all approach. We weren’t built to checkboxes. As we progress, we should be blowing these tired concepts out of the water. Ashley shares her love of the book,  The Five Languages of Appreciation in the Workplace , and how understanding these differences has helped MTM stand out in their culture with their employees and their customers.

Chris shares a meaningful recognition hack that can help listeners get past the behavior and the character of their employees. He advises it’s not just about showing up each day, but how you show up and communicate in a very human way. The real power of recognition is understanding how enabling people to be seen, heard, and understood can impact people’s lives. Ashley also shares how this ultimate hack is also taking recognition from transactional and elevating it to meaningful.

The hosts also discuss the concept of cash versus recognition. Luke questions if adding $100 to someone’s pay check as recognition will be remembered in 10 years from now. However, an experience such as a trip or tickets to a ballgame will be something that will stay with them forever. Ashley also shares that if you can peel back those layers and explore what will better contribute to your company culture, it’s never going to be cash. It will soon be forgotten, and it won’t help support and bolster your purpose.

When asked about the key takeaways from today’s episode, Chris shares how recognition is the evidence that provides meaning and belonging. It helps him recognize when he is seen, heard, and understood. For Ashley, the conversation was a reminder to always to take the time to do it, right. That’s when the fruits of your labor, your team, and your organization will all do better.

If you want to refresh your recognition strategy and explore the topic on a deeper level, the hosts invite you to explore how they can help your organization reinforce your purpose, values, and strategy. Equally, if you have any questions or want to share your insights, please message the team  info@purposeandperformancegroup.com.

 

 

Magic in the Room #199: The Power of Mattering

By Sarah Whitfield • April 7, 2026
In this episode of Magic in the Room, Luke Freeman, Hannah Bratterud, and Chris Province dive into the concept of “mattering,” inspired by Zach Mercurio’s work, and explore why it is a foundational driver of engagement, performance, and culture in organizations. They challenge leaders to move beyond assuming people matter to actively ensuring individuals feel that they matter by being valued and by contributing value to a shared purpose. The conversation highlights how mattering differs from belonging, why it cannot be replaced by perks or efficiency, and how leadership behaviors like attention, recognition, and presence directly shape whether people feel seen, heard, and understood. Through examples ranging from workplace dynamics to broader societal trends like social disconnection, they argue that disengagement, conflict, and even poor performance are symptoms of a mattering deficit. Ultimately, they position mattering not as a soft concept, but as a measurable, actionable leadership responsibility that underpins trust, resilience, and long-term success.

Magic in the Room #198: The GUEST Experience

By Sarah Whitfield • March 3, 2026
In this episode of Magic in the Room, Luke, Hannah, and Chris explore how the concept of mattering transforms customer experience through their practical GUEST framework. Building on the idea that people thrive when they feel noticed, affirmed, and valued, they argue that exceptional service is not just about efficiency or technical competence, but about intentionally designing experiences where guests truly feel significant. They unpack the five elements of the GUEST model: Greet with empathy, Uncover needs, Express gratitude, Share names, and Teach benefits. They show how each step reinforces belonging and loyalty, whether in a 30-second interaction or a 30-year relationship. The conversation highlights the difference between service and hospitality, the power of recovery when mistakes occur, and the leadership responsibility to embed mattering into culture rather than leaving it to chance.
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