Magic in the Room #7: Chris - On Purpose

March 30, 2020

In this episode, Chris shares his personal definition of purpose and the crucial moments that helped him become intentional about designing his life in a way that fulfills his purpose. He shares the way in which he articulated his purpose has evolved, and what difference it has made in his life and career.

For Chris, it’s all about intention. He begins by asking himself, what is my intention for the day? His purpose outlines that for him and puts a lens on every behavior accordingly. As long as he has this overarching sort of strategy, it ensures everything he is doing is contributing to the achievement of that purpose. Chris believes that everything we do, every effort that we put forth, either contributes to or discounts from us achieving that purpose.

Michael Posner inspired Chris to explore big questions such as what do I want out of life? What does it have to look like? What should it not look like? What are the things you must have? And what are your absolute requirements for life? Ultimately, he became focussed on the story he wanted to write, instead of the story that’s happening to him. But he wasn’t always this way.

Chris admits that he fell into that camp of life where if something happens, he just put some efforts forth to see if he can get good outcomes. His philosophy was simple, do no harm and try not to suck. But for the first time, he started journaling. Crafting his own story of what was and what wasn’t important to him.

These simple tweaks enabled him to begin building strategies to achieve the things he had written down. Essentially, Chris got intentional about life and designing his perfect way of living. He had discovered his purpose. But what tied it all together in a corporate world, was working with Dr. Bob schooler was his professional coach.

Chris reveals the enormous value of that class. The final deliverable consisted of a personal strategic plan where he documented all the way to purpose and values to identify for what he wanted his life to look like in words. The document still lives with Chris today.

Luke, Hannah, and Chris also discuss the importance of constant reflection and envisioning. When was the last time you asked yourself, what did I learn from today? What are my takeaways? And what does tomorrow need to look like? If you can break that down day by day, week to week, month to month, year to year, you can make a big difference.

It all begins with connecting with others in a meaningful way. You will learn the necessary habits to deliver on your purpose, and how role clarity and energy generation are critical to perform and live a life with purpose. Chris advises that it’s about creating new habits that help you to keep improving. Today you’re the best version of yourself, but not as good as you will be.

After listening to this podcast episode, we invite you to share your experiences and insights on how you focus your time and attention on intentionality.

 

By Sarah Whitfield April 7, 2026
In this episode of Magic in the Room, Luke Freeman, Hannah Bratterud, and Chris Province dive into the concept of “mattering,” inspired by Zach Mercurio’s work, and explore why it is a foundational driver of engagement, performance, and culture in organizations. They challenge leaders to move beyond assuming people matter to actively ensuring individuals feel that they matter by being valued and by contributing value to a shared purpose. The conversation highlights how mattering differs from belonging, why it cannot be replaced by perks or efficiency, and how leadership behaviors like attention, recognition, and presence directly shape whether people feel seen, heard, and understood. Through examples ranging from workplace dynamics to broader societal trends like social disconnection, they argue that disengagement, conflict, and even poor performance are symptoms of a mattering deficit. Ultimately, they position mattering not as a soft concept, but as a measurable, actionable leadership responsibility that underpins trust, resilience, and long-term success.
By Sarah Whitfield March 3, 2026
In this episode of Magic in the Room, Luke, Hannah, and Chris explore how the concept of mattering transforms customer experience through their practical GUEST framework. Building on the idea that people thrive when they feel noticed, affirmed, and valued, they argue that exceptional service is not just about efficiency or technical competence, but about intentionally designing experiences where guests truly feel significant. They unpack the five elements of the GUEST model: Greet with empathy, Uncover needs, Express gratitude, Share names, and Teach benefits. They show how each step reinforces belonging and loyalty, whether in a 30-second interaction or a 30-year relationship. The conversation highlights the difference between service and hospitality, the power of recovery when mistakes occur, and the leadership responsibility to embed mattering into culture rather than leaving it to chance.
Show More