Gifts are often used to build relationships in business, whether with clients, customers, or employees. But what if we have been doing gifting all wrong? In today’s episode of Magic in the Room, Chris and guest John Ruhlin discuss a new way to think about gifting. The bottom line is that gifts can be used to build long-lasting relationships, but not if you just put the company logo on a mug and send it to everyone. Instead, you should intentionally make every gift focused on the receiver and create a lasting memory they will associate with you.