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29 Oct Dr. Bob’s Reads: Lego’s Return to Their “WHY”

Posted at 18:42h by Bob Schooley, EdD 0 Comments

In 2003 Lego’s sales had fallen off a cliff, dropping 35% in the United States and 29% worldwide, culminating a year later in the biggest loss in the company's history - $280 million. In 2004, Lego was in pieces, with predatory private-equity firms circling like sharks...

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