29 Oct On Purpose: Lego’s Return to Their “WHY”
Posted at 18:42h
In 2003 Lego’s sales had fallen off a cliff, dropping 35% in the United States and 29% worldwide, culminating a year later in the biggest loss in the company's history - $280 million. In 2004, Lego was in pieces, with predatory private-equity firms circling like sharks...
