Attracting Talent With Organizational Purpose & Core Values

From start to finish, an employee’s interactions with a company can be referred to as their “employee experience.” To maintain emerging talent, organizations are faced with the challenge of aligning all stages of the experience to the overarching ideals that guide the organization.

A company’s first interaction with a prospective employee, or the attraction stage of the employee experience, is crucial. The rest of the employee experience hinges on the ability of a company to successfully attract the right candidates for the right positions. In those precious and fleeting moments an organization must:

  • Make a meaningful connection,
  • Establish interest, and
  • Communicate and model core values.

According to Gallup’s recent study on employee experience, employees are making moves from well-paying jobs to seek positions with companies that have ideals and goals that most align with their own. The study shows that employees are motivated to make professional changes that will promote healthy work-life balance and personal well-being. Of those surveyed:

“63% of employees reported that they feel it is ‘very likely’ or ‘somewhat likely’ that they could find a job as good as the one they have. And 51% of currently employed workers say that they are actively looking for a new job.”

– State of the American Workplace (Gallup)

 

Investing in marketing geared toward potential employees is the most logical step for companies. Young talent expects that an organization’s goals and objectives are clearly stated from initial contact and maintained throughout each interaction with the company. Therefore, it is highly pertinent that companies develop marketing plans for prospective employees that are:

  • Direct
  • Transparent
  • Focused on highlighting core beliefs and practices.

The bottom line is this – young talent is searching for purpose and meaning in the day to day tasks of their jobs. An employee experience aligned with the core beliefs and purposes of the company, from attraction to retirement, will provide a firm foundation which roots that talented individual in your company.

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